Too many people don’t know what’s in the food that they eat. Candid focuses on transparency so you know about the simple ingredients that go into its cacao-based snacks. A lot of chocolate has added sugars and other weird ingredients, but Candid uses the entire cacao pod to give it the chocolate flavor and natural sweetness. No sugar added.
We collaborated with Candid to both create the identity of the master health food brand and to create the name, identity, packaging and website design for their first product, Noons, crafted cacao bites made with clean ingredients, perfect for afternoon snacking.
︎︎︎ Visual Identity
︎︎︎ Packaging Design