Fur started out as a company that created oil for pubic hair with the mission of normalizing a taboo but very natural subject. Since then it has grown to provide effective, simple, and clean products that elevate all aspects of caring for body hair, from topicals to trimmers. Fur seeks to celebrate the true comfort of embracing individual beauty and sensuality of all body hair expressions.
Looking to elevate the topic of pubic hair, Fur asked us to create the original identity and packaging, inspired by the world of Hollywood glamour. As the company grew, we continued our engagement to help position Fur to reach a wider audience. We refined the logo and identity to be more flexible and approachable.
︎︎︎ Visual Identity
︎︎︎ Packaging Design
︎︎︎ Art Direction