FULTON
Arch support designed for your whole body. Current footwear brands don’t consider arch support integral to overall well-being. Fulton does, and brings attention to the importance of the connection between the foot and spine by offering arch support made for individual comfort with a carbon neutral footprint.
We were approached by the founders of Fulton with an opportunity to elevate the insole, and to transform the misconception that insoles are a novelty, to a necessity. We created a simple and educational design system that speaks to movement and highlights the curvature of the foot’s arch.
︎︎︎ Visual Identity
︎︎︎ Verbal Identity
︎︎︎ Packaging Design
︎︎︎ Art Direction
![](https://freight.cargo.site/t/original/i/6b3d585f2d83053a8cfab7522678d44eb20e9144595ed0b9265745eb1b6ab59b/FormalStudio_Fulton_Logo2.png)
![](https://freight.cargo.site/t/original/i/349f984cbcad2dbfd7ae41465776a692ad75e4b5487c1468025a8ee6c6269c94/FormalStudio_FULTON_OPENBOX_Beige.png)
![](https://freight.cargo.site/t/original/i/aff19659b9dc5e4b4ecf9000972d0072fa8cb96705b865c38d9fba3bed18d9f4/FormalStudio_Fulton_Box_Beige.jpg)
![](https://freight.cargo.site/t/original/i/d089ee5c6e175ed681950e986f7119d5494f118688acafe15d021fba7e52caca/FormalStudio_FULTON_NEWSLETTER.gif)
![](https://freight.cargo.site/t/original/i/4d8edd630c6063b93e34579b2c8e6021bf368364e09dfbdf833b3f3dce18ac29/FormalStudio_FULTON_Insoles.jpg)
![](https://freight.cargo.site/t/original/i/9fbb99d10234dab08ccdd0e0468a4d2c0527d46bcc9cd678256da37aa905ae35/FormalStudio_FULTON_Tissue2.jpg)
![](https://freight.cargo.site/t/original/i/5c1628a3400e9606356aa722fa0246e1eaa261baa22b99b83948a1d5e1b9e187/FormalStudio_FULTON_Screen.gif)
![](https://freight.cargo.site/t/original/i/c99d04bd85d07fc2036740e6128eeb3827bccf09eacb5f458caed075d71e5098/FormalStudio_FULTON_Image01.jpg)
![](https://freight.cargo.site/t/original/i/33b6ebd1644d5e48825b5464739ed48263c022d65e9a4c44bd029b3acf8413e9/FormalStudio_FULTON_DrefussTree2.gif)
![](https://freight.cargo.site/t/original/i/d1a3ba428094468343e5ee7a20a0b9cac278ea74e235f882b8d2fc701029c305/Atlas_Foot_02.gif)