Arch support designed for your whole body. Current footwear brands don’t consider arch support integral to overall well-being. Fulton does, and brings attention to the importance of the connection between the foot and spine by offering arch support made for individual comfort with a carbon neutral footprint.

We were approached by the founders of Fulton with an opportunity to elevate the insole, and to transform the misconception that insoles are a novelty, to a necessity. We created a simple and educational design system that speaks to movement and highlights the curvature of the foot’s arch.

︎︎︎ Visual Identity
︎︎︎ Verbal Identity
︎︎︎ Packaging Design
︎︎︎ Art Direction