Sockwear, by nature, is inclusive and essential. Doublesoul offers thoughtfully crafted, super comfortable and earth-conscious socks, accessible to everyone. With the intention of reducing climate change one small step at a time, Doublesoul came to us looking to give their company a vision and voice.

Working closely and collaboratively with their small team, we developed their brand foundations which lead us to a bright, accessible and low-fi identity system geared toward the earth-conscious Gen Z consumer.
Campaign photography by Emily Lipton.

︎︎︎ Visual Identity
︎︎︎ Verbal Identity
︎︎︎ Packaging Design
︎︎︎ UX Design