DOUBLESOUL
Sockwear, by nature, is inclusive and essential. Doublesoul offers thoughtfully crafted, super comfortable and earth-conscious socks, accessible to everyone. With the intention of reducing climate change one small step at a time, Doublesoul came to us looking to give their company a vision and voice.
Working closely and collaboratively with their small team, we developed their brand foundations which lead us to a bright, accessible and low-fi identity system geared toward the earth-conscious Gen Z consumer.
Campaign photography by Emily Lipton.
︎︎︎ Visual Identity
︎︎︎ Verbal Identity
︎︎︎ Packaging Design
︎︎︎ UX Design
![](https://freight.cargo.site/t/original/i/e2a22111841dca46d65cfead514d94651a0328a669d7e420fb6529e7b29eaff5/FormalStudio_DOUBLESOUL_Blue.png)
![](https://freight.cargo.site/t/original/i/c541f8ddb8c316c91ef15ad9dcd950034f00cf93b413db1a68e33a3609311a84/FormalStudio_doublesoul_socks.gif)
![](https://freight.cargo.site/t/original/i/20219f6749158ddccf3e2802f4730ad001c5092a7f763e3046777f3f26d8b849/FormalStudio_doublesoul_cloud.gif)
![](https://freight.cargo.site/t/original/i/bbe262289e9c63bad8ef57ef0b83726e0e2733a2918e091277dd7c8e8d0dd62e/FormalStudio_DOUBLESOUL_SOCKS05.jpg)
![](https://freight.cargo.site/t/original/i/77c09354bd6562236b1e89c3536e5e5f405007036438260ffec71006aed9b26d/FormalStudio_DOUBLESOUL_SOCKSPACK_BLUECROP.jpg)
![](https://freight.cargo.site/t/original/i/892022ff116f4889aa01a7d4189ba1eba3fc1a40c256511154729ef37ed4752b/FormalStudio_DOUBLESOUL_LIPTON07.jpg)
![](https://freight.cargo.site/t/original/i/aa837a5fe9ceab2c39cb41115d7ef658ad21364cfaf273a8499f164e41dd5133/FormalStudio_DOUBLESOUL_WHEATPASTE.jpg)
![](https://freight.cargo.site/t/original/i/09bef094163e31539dadc5e39014eb6c3c22bb5b74af3be42be2db5b11e7c054/FormalStudio_DOUBLESOUL_SITE02.gif)
![](https://freight.cargo.site/t/original/i/5a1868245e46dd788da554f2e11b0b52caf8aa4f52393af2ae76ffc6fd1d6c41/FormalStudio_DOUBLESOUL_LIPTON03.jpg)
![](https://freight.cargo.site/t/original/i/254967236df1e9aa857f5c376db81e212d81173616f0f4bb0430075250d79b93/FormalStudio_DOUBLESOUL_SITEPDP.gif)
![](https://freight.cargo.site/t/original/i/b9f43f11d223d6de3aadd53e708451649304eb7f90f6215ea5229387436ac924/FormalStudio_DOUBLESOUL_LIPTON08_Stickers.gif)