American Ballet Theatre is an internationally celebrated cultural institution dedicated to expanding cultural diversity and inclusion through the great legacy of classical dancing.

We have worked in close collaboration with American Ballet Theatre from 2018—2020 to creative direct, art direct and design both still and video seasonal campaigns.

2020: Embracing the ruby anniversary and branding the year ABT80 — celebrating 80 years of the magic of theatre. Photography by Lobster Eye.

FALL 2019: Energizing artistry and athleticism for a mixed rep fall season. Photography by Patrick Fraser.

SPRING 2019: The only place to experience such a diverse range of stories under one roof. Photography by Patrick Fraser.

︎︎︎ Art Direction
︎︎︎ Campaign Identity
︎︎︎ Campaign Rollout